King Arthur Baking Co. uses Search to help customers discover the joy of baking

“Now we have hands-on control of the look and feel of those search results and for a company like ours, where we put a lot of pride into how the website looks and feels.. and want to have, as best we can, a consistent user experience across different areas of the site. That was very important for us. ”

Mike Hoefer

Director or Web Development @ King Arthur Baking Company

USE CASE

, Ecommerce, Content Search

HEADQUARTERS

White River Jct. VT, USA

CUSTOMER SINCE

since 2019

FEATURE USAGE

, Dynamic Re-Ranking, Search API, Auto Synonyms